Pernigotti’s Sweet Growth: A New Identity

BrandMozart has skilfully created Pernigotti’s new sound identity, an unprecedented innovation in the world of Italian chocolate.

Pernigotti’s new sound identity is a harmony of sweet, enveloping notes that transports listeners into a world of chocolate and Italian delicacies. This melody enchants the senses with the promise of immersive experiences.

The sound identity is developed through a distinctive sound logo and brand music. The sound logo, an innovative composition, evokes the irresistible pleasure of gianduia, with hazelnuts cracking and diving into chocolate, accompanied by the expressiveness of the saxophone. The brand music, also led by piano and saxophone, adds a touch of refinement and minimalism, recalling unforgettable sounds from the past and elevating the brand to a level of cult appeal and glamour.

Luigi Leonetti, Marketing & Sales Director of Pernigotti and Walcor, stated: “With this new project, we aim to communicate the brand’s renewal and promote our high-quality products to consumers of different age groups, with particular attention to chocolate lovers and the most passionate gourmets.” A statement that highlights the commitment to communicating not only the extraordinary taste of the products, but also the ongoing effort to redefine the Pernigotti experience for an increasingly broad audience.