Italian Renaissance: the new Pernigotti fashion film

The new short film “Italian Renaissance” has been unveiled, with Pernigotti inviting us to immerse ourselves in the majestic atmosphere of a seventeenth-century villa. Through refined interiors and iconic details, the film transports us into a timeless world, highlighting the history and prestige of the brand. The short film offers a fascinating glimpse into Pernigotti’s celebrated story, guiding us through a multisensory experience that combines sweetness, beauty, and magic.

The elegant spaces of the villa, with its illuminated courtyard and sumptuous staircase, become the main settings for a celebration in which glances and movements intertwine in romantic pursuits. One of the main scenes shows a suitor chasing a desirable female figure, whose escape is interrupted only by the irresistible pleasure of the Pernigotti Gianduiotto.

The short film does not tell the story through images alone, but also integrates the brand’s new sound identity, created by BrandMozart. This soundtrack, which accompanies the film like a music video, represents Pernigotti’s new sound identity, combining music and cinematography to create deeper connections between the product and the audience.

Luigi Leonetti, Marketing & Sales Director of Pernigotti and Walcor, highlights the importance of communicating the brand’s renewal and promoting high-quality products to a diverse audience. The brand’s new identity is designed to connect future generations with Pernigotti’s history, combining contemporary elements with the brand’s heritage and clearly outlining the company’s future direction.

“The Pernigotti Gianduiotto is a legend, an iconic product made with Italian ingredients of the highest quality, but above all it is a symbol of desire, of an almost metaphysical holistic world,” says Riccardo Denaro, storyteller and director of the short film, emphasizing the symbolic depth of the product and the immersive cinematic experience created by Elive.