Pernigotti Selects Armando Testa for Its New Advertising Campaign, Returning to Consumer-Focused Communication

Pernigotti S.p.A. has appointed Armando Testa to develop its new advertising campaign. The confectionery group based in Novi Ligure, in the province of Alessandria, has selected the creative team at the historic Italian agency to shape the communication strategy for the Pernigotti brand and its most iconic products. The campaign will go on air next autumn.

“We are returning to speak directly to Italian consumers,” said Francesco Pastore, Chief Executive Officer of Pernigotti S.p.A. “We chose Armando Testa for a very specific reason: we wanted an agency capable of bringing together the depth of 165 years of history and the drive of an industrial project focused on the future. This campaign is a strong sign of confidence in the brand and is fully aligned with the Industrial Plan we are developing. Tradition and innovation come together in a unique way in our products, and we are confident that Armando Testa will tell this story with the creative quality our purpose—Creating Masterpieces of Joy—deserves.”

“Telling the stories of great Italian brands is our greatest passion,” said Nicola Belli, Managing Director of Armando Testa. “The most exciting challenge is to combine the values embedded in each brand’s DNA with something new that makes it relevant today. That is exactly what we will do together with Pernigotti.”