Pernigotti Joins the “2026 Tiramisù World Cup” as Official Cocoa and Chocolate Category Sponsor

Pernigotti Joins the 2026 Tiramisù World Cup as Official Cocoa and Chocolate Category Sponsor

Pernigotti S.p.A. is an Official Sponsor of the 2026 Tiramisù World Cup (TWC), the tenth edition of the major international competition for non-professional participants, created to celebrate and reward the best tiramisù recipes. The event will feature a series of competitions in Italy and abroad, culminating in the semifinals and finals scheduled to take place in Treviso from 9 to 11 October. A total of 240 contestants will compete with either traditional or creative recipes. The various qualifying rounds will be judged by panels of passionate volunteers, while the final stages will feature renowned professionals, journalists and food industry experts.

Pernigotti S.p.A. will take part in the event as the exclusive product-category sponsor for Cocoa and Chocolate across Europe, Great Britain and Ireland. The partnership is consistent with the company’s international growth strategy, which has brought Pernigotti products to almost 50 countries. It also carries a specific significance: cocoa introduced as an Official Ingredient of the TWC from this tenth edition is essential to tiramisù and lies at the heart of the expertise that the historic Novi Ligure-based company has developed over the past 165 years.

During the event, Pernigotti S.p.A. will promote its latest tiramisù-flavoured products, developed to capture a rapidly growing consumer trend in the Italian and European markets. These include Tiramisù Snacks, also being launched in large-scale retail, designed for everyday and impulse consumption in a format intended to extend the occasions for enjoying Pernigotti chocolate beyond celebratory moments; and the new Tiramisù Scrigno praline, an evolution of one of the Pernigotti brand’s traditional icons, bringing the unmistakable creaminess of Italy’s most celebrated dessert to the heart of the chocolate.

The Pernigotti logo will also appear across competition materials and at the Treviso finals, supported by special in-store and on-site initiatives for both the public and contestants.

“Tiramisù is the best-known Italian dessert in the world, and cocoa is one of its essential ingredients,” said Francesco Pastore, Chief Executive Officer of Pernigotti. “For Pernigotti, supporting the 2026 Tiramisù World Cup means bringing our excellence to a competition that celebrates Italian culinary culture across Europe and beyond. The Tiramisù Snacks and the new Tiramisù Scrigno praline are tangible examples of how we are responding to a growing consumer trend while also building brand value in the international markets placed at the heart of our strategy by the Industrial Plan.”

“I am delighted to welcome this new partnership, which fits perfectly within the continuous growth that has accompanied the TWC year after year since 2017,” added Francesco Redi, creator and founder of the TWC. “Once again, the event will help promote the world’s most popular spoon dessert, further enhanced by the quality of the Pernigotti brand. This partnership provides additional strength in promoting, both in Italy and internationally, an iconic Italian brand that represents the heritage of Italian cuisine, recognized as an intangible cultural heritage of humanity.”

For further information: www.pernigotti.it and www.tiramisuworldcup.com.